This week on the For Immediate Release podcast I share a new report from We Are Social examining China’s Internet statistics. Get the latest information on Internet penetration, urban vs, rural users, mobile access and more. To conclude, I also share some great reports on China published this week by Economist.
Have you checked out the FIR Podcast network yet? If not, you really should. Shel and Neville are delivering some great content by bringing together several new and well established podcasts. Topics include PR, digital strategy, education, thought leadership, LinkedIn and more. So head on over to FIR and see for yourself all the great content.
This week in Asia, a poll of over 10,000 TheAsianParent.com readers reveals how new mums increasingly turn to the Internet for parenting advice. Insights come from markets such as Singapore, Malaysia, Thailand and Indonesia.
This week in Asia, I explore the complexity of systems surrounding Malaysia Airline’s communications. Overlapping their crisis response are political, economic, mainstream media and social media systems and together creating a cacophony of voices that makes messaging tough. Hit the play button above to hear my thoughts, and do subscribe to FIR podcast network to hear the latest news.
This week on the For Immediate Release podcast I had the privilege of meeting with Andrea Vascellari here in Singapore. I also share the latest news about WeChat and the government’s crackdown on accounts in China.
Recorded over three days on, 6 and 9 February, and 20 May, 1963 in New York City this classic album was released the following year and immediately caused controversy. It’s title comes from the idea that Bill Evans played three separate tracks and over-dubbed himself to build up the complex arrangements.
There were some that thought this sacrilege and an impure art as it was impossible to recreate in concert. It is with the passing of time acknowledged as a masterpiece by a genius. Producers David Foster and Tommy LiPuma both cite this album as an inspiration; many others agree and 1964 it won the Grammy for Best Jazz Instrumental Album, Individual or Group.
Evans played Glen Gould’s piano, CD 318 on the recording that was created out of a ‘conversation’ between the first two takes with subtle embelishments added on the third take. As it says on the liner…
Perhaps one of the most important books I have ever read, Thomas Kuhn’s The Structure of Scientific Revolution taught me what modern day science is about. Studying this classic in 1990 at Wright State University, Kuhn was the first to introduce me to Popper’s principle of falsifiability which has remained with even to this day. The defining characteristic of science is the ability to prove a statement false (e.g., all swans are white is disproven by searching for a black swan).
It seems to me that far too much “content” shared by corporates and passing through social media falls short of this standard. Case in point, a recent article from HBR blogs brags about the importance of messengers when it comes to spreading ideas through a network. Given the language of my previous sentence, it should come as no surprise that the researchers used Tedx as their sample.
In the name of full disclosure I will admit I have found Gladwell’s notion of influencers overly seductive. Watts’ description of influenceability has greater truth value in my mind. That said, let’s return to Popper and Kuhn.
If we go searching for data to support our thesis that influencers contribute to the spread of a message, guess what we are going to find? Exactly that. The fact that such research appears on an HBR blog then masks the fundamental flaw with the work. If it appears on HBR, then it must be good. Right?
I guess seduction takes many forms. Just as the simplicity of Gladwell’s model seduces us, so does our love affair with sources perceived as authoritative. But none of that changes the fact that so much of the corporate research and content marketing falls short of the defining characteristic of what we today call the scientific method and discovery.
We should not be surprised to find exactly what we search for.
On this side of the globe, Rakuten’s purchase of Viber for $900 million is an interesting story for several reasons. You can hear why, and how the purchase fits into broader regional trends, by listening here.
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