A Strong Corporate Identity Helps Companies Perform [HBR Reblog] Reply

The question about a company’s way to create value for customers is probably one of the most fundamental elements of strategy. Which makes it all the more surprising that few organizations are able to answer it with certainty and clarity. Companies’ purpose and mission statements often don’t help, being as vague as “we want to be the company of choice for our customers” or “we are committed to delivering the highest quality and widest selection to our customers.”

We know, however, that companies with a strong identity — the kind that is backed up by the ability to deliver their promise — tend to win. In a recent survey of 720 executives, companies that were seen as having a stronger identity outperformed others by 25% (in terms of average annual TSR between 2010 and 2013).

via The 3 Elements of a Strong Corporate Identity.

3 Myths About People and Change Reply

The greatest barrier to change is common sense.

I stumbled across this video on change which was pretty good.  While the context of this talk is societal change, the principles seem quite applicable to many walks of life.  So what are the 3 myths?  You can watch the full video below, but here is a teaser.

1.  Education alone will not bring about change.

2.  You need to change attitudes in order to change behavior.

3.  Watch the video…

‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More – NYTimes.com Reply

Podcasts have moved beyond being a nerd curio because all of the friction has been removed from the process, which used to require setting up RSS feeds or cutting and pasting web addresses into a browser. Now, with the advent of ever smarter smartphones, it has become one more push-button technology, allowing consumers to download an app and listen to audio programming at a time of their choosing. If that sounds familiar — Netflix, anyone? — it’s no surprise that it will have similar transformative effects on traditional providers of serious audio programming, which means public radio.

via ‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More – NYTimes.com.

Creativity, Corporatism, and Crowds by Robert J. Shiller – Project Syndicate Reply

I found this to be a superbly crafted thought piece about economic growth, creativity, and the different ways we harness the energy of crowds.  Robert Shiller, along the way, shares a very interesting etymology of “crowd.”  Really glad I took the time to read this (follow the link below).

Ultimately, we need economic institutions that somehow promote the concerted creative actions of a wide swath of the world’s people. They should not be corporatist institutions, dominated by central leaders, but should derive their power from the fluid actions of modern crowds.

Some of those actions will have to be disruptive, because the momentum of organizations can carry them beyond their usefulness. But there must also be enough continuity that people can trust their careers and futures to such organizations. Acknowledging the need to experiment and design new forms of economic organization must not mean abandoning fairness and compassion.

via Creativity, Corporatism, and Crowds by Robert J. Shiller – Project Syndicate.

Goldman Sachs Recasts Its Reputation to Woo Tech Talent – NYTimes.com Reply

When I started working in a business school, mid 1990s, Goldman had a great name and its reputation stood for excellence.  Today, post IPO, it appears they actually have to sell the company to smart and talented people.  I guess this is the ebb of flow of a firm’s “good name.”

A panel of Goldman Sachs employees spent a recent Tuesday night at the Columbia University faculty club trying to convince a packed room of potential recruits that Wall Street, not Silicon Valley, was the place to be for computer scientists.

The Goldman employees knew they had an uphill battle. They were fighting against perceptions of Wall Street as boring and regulation-bound and Silicon Valley as the promised land of flip-flops, beanbag chairs and million-dollar stock options.

via Goldman Sachs Recasts Its Reputation to Woo Tech Talent – NYTimes.com.

Cedric Vanhaver: Strong guidelines needed for native advertising in Asia- Nikkei Asian Review Reply

Today, most of those working in marketing, PR, advertising or social media know about native advertising, but to the untrained eye, native advertising can be hard to detect.

The New Yorker’s Ken Auletta has said that native advertising is basically promising corporations that want to advertise: We will camouflage your ads to make them look like news stories. It has become popular with advertisers precisely because it is, in many cases, hard to distinguish from noncommercial content. Good native advertising fits within the context of the content surrounding it and aligns with the media outlet’s style, tone and content type.

via Cedric Vanhaver: Strong guidelines needed for native advertising in Asia- Nikkei Asian Review.

Hat tip to Zeno’s John Kerr for tuning me into this article.