Join us in KL for Social Media Club and the Asian Bloggers Conference
After four days with a terrible throat infection, I am happy to report I am on the mend and heading to KL for the upcoming Asian Bloggers and Social Media Conference. I will speak about galvanizing communities online and some general observations from my research, conversations with trusted colleagues, and more than a few case studies. If you would like to know what are three steps you can take to increase the likelihood of getting your communities galvanized online....then you will certainly want to join us for the conference.
The keynote address will come from Dr. Mahathir (someone I have always wanted to meet), and the presenters include Rob Angeles from Social Media Philippines, Niki Cheong (a gifted presenter), Tony Fernandes of Air Asia, Ahirudin Bin Attan aka Rocky Bru, and numerous others. Tuesday night before the conference the Social Media Club of KL will be hosting me for dinner at DOME which is located at Lot 10. I must admit my admiration for Social Media Club KL. Unlike Singapore, SMCKL has been very active online and off, and pull together a string of nice events. I first noticed Malaysia's passion for online activity last year when I was fortunate to spend two days with KPerak in Ipoh, and also speaking at the PR Consultant's event last fall. In total, I see healthy community that I look forward to spending time with. And even if you cannot join us, do follow SMCKL on Twitter.I hope to see you in KL!
Top China Internet Properties by Unique Visitors in May 2010 | China Internet Watch (reblog)
You can read the China Internet Watch report at http://www.chinainternetwatch.com/714/top-china-internet-properties-by-unique...
Social Media in Asia: Upcoming Webinar from NM Incite
Institutions v. Users: Four Internet Schools of Thought
A nice blog post from Tim Hwang. I enjoyed this.
BBC Quick Hits: Asia Country Briefs and Media Overviews Market by Market
Singapore
Malaysia
Japan
Indonesia
Brunei You can access all the country profiles at the bottom of BBC's Asia Pacific page (scroll down).
Got Data? Social Media Types Should Check out Global Web Index
It appears the lead researcher who previously produce the Universal McCann Wave studies is now launching a new research site called Global Web Index. I have not had time to play around with this, but it looks quite interesting. I would love to hear what you think about this new tool and the insights it might have for us.
Leading Internet Companies from Asia Start Looking West
This week on the For Immediate Release podcast I discuss several media reports, and an article from Economist magazine, to illustrate two emerging trends. First, several reports about social media in Asia offer a slightly surprising pattern of online behavior I might bot have expected, given all the competition amongst social networking and microblogging forms. Second, the article from Economist also highlights how media companies not from North America or Western Europe are carving out their space and competing in the global media market.
Enjoy, and as always please subscribe to FIR over at iTunes.Google Sites Has Largest Audience in Asia Pacific Region While Tencent Captures Highest Share of Online Minutes - comScore, Inc
Google Sites Has Largest Audience in Asia Pacific Region While Tencent Captures Highest Share of Online Minutes
comScore to Host Webinar: State of the Internet with a Focus on Asia Pacific on July 13
Singapore, July 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month. The report also examined the top destinations across 13 individual countries in the Asia-Pacific region, revealing various brand preference across markets. These and other relevant findings will be presented in the comScore live complimentary webinar, State of the Internet with a Focus on Asia Pacific on Tuesday, July 13. Details on the webinar and registration can be found below.
“Home to nearly half of the world’s online population, the Asia-Pacific region represents a wealth of opportunity for both local and global brands in the digital media space,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With an average Internet user in the region spending nearly 17 hours a month online, brands not currently using this channel are missing a significant opportunity to reach and engage audiences. For most brands, having an online presence is no longer optional, it’s a marketing necessity.”
Google Sites Tops List as Most-Visited Property in Asia Pacific
In May 2010, Google Sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and 174 million visitors, respectively.
In terms of engagement among the top 20 most-visited properties, Tencent Inc. ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times. Facebook.com also witnessed strong engagement, with visitors spending 3.5 hours on the social networking site and visiting more than 21 times throughout the month.
Top Internet Properties in Asia Pacific by Unique Visitors
May 2010
Total Audience, Asia Pacific, Age 15+ - Home & Work Locations*
Source: comScore Media MetrixTotal Unique Visitors (000) Average Minutes per Visitor Average Pages per Visitor Average Visits per Visitor Total Internet : Total Audience 492,773 1,003.6 1,783 44.4 Google Sites 270,017 120.7 171 18.8 Microsoft Sites 218,474 122.4 55 10.2 Yahoo! Sites 204,882 151.4 204 19.6 Baidu.com Inc. 176,795 58.4 128 20.1 Tencent Inc. 174,149 394.9 716 39.4 SINA Corporation 108,454 42.8 56 9.8 Alibaba.com Corporation 107,947 73.3 139 11.9 Sohu.com Inc. 91,535 47.3 65 8.1 Facebook.com 85,825 217.5 318 21.5 NetEase.com Inc. 83,630 44.0 67 9.5 Wikimedia Foundation Sites 80,502 13.5 13 4.3 Youku 72,477 23.5 20 5.3 Xunlei Networking 69,141 51.1 44 7.2 Tudou Sites 63,016 17.2 18 5.7 CBS Interactive 62,243 9.1 19 2.7 KU6.com 57,625 19.8 34 5.1 Amazon Sites 55,306 13.3 23 3.5 Apple Inc. 51,908 5.6 7 1.7 Oak Pacific Interactive Sites 51,460 97.8 335 9.3 Qihoo.com Sites 42,705 7.0 13 8.4 *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Destinations Vary Across Markets
An analysis of the most visited Internet properties in each of the 13 individual Asia-Pacific markets revealed differing brand preferences across countries. Google Sites led as the most-visited property in India, Indonesia, Malaysia, Singapore and Vietnam, while Yahoo! Sites attracted the most visitors in Hong Kong, Japan and Taiwan. Microsoft Sites led the market in Australia reaching 93 percent of online users. Local entities topped the list in China and South Korea, with Tencent Inc. and NHN Corporation reaching the largest percentage of Internet users. In the Philippines, Facebook.com reigned as the most-visited destination reaching 93 percent of online users, the highest penetration of any global market for the social networking site.
Top Internet Property by Percent Reach of Unique Visitors
May 2010
Total Audience, Age 15+ - Home & Work Locations*
Source: comScore Media MetrixMarket Top Property by Unique Visitors % Reach Asia Pacific Google Sites 54.8 Australia Microsoft Sites 93.1 China Tencent Inc. 64.7 Hong Kong Yahoo! Sites 88.7 India Google Sites 94.3 Indonesia Google Sites 90.0 Japan Yahoo! Sites 88.8 Malaysia Google Sites 90.4 New Zealand Microsoft Sites 90.3 Philippines Facebook.com 92.8 Singapore Google Sites 91.0 South Korea NHN Corporation 85.1 Taiwan Yahoo! Sites 96.4 Vietnam Google Sites 95.3 *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore will present a complimentary live webinar, State of the Internet with a Focus on Asia Pacific, on Tuesday, July 13 from 11:00 a.m. – 12:00 p.m. SGT (+08:00 GMT). For more details and to register, please visit: https://www1.gotomeeting.com/register/863741001
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:
Sarah Radwanick
Senior Analyst
comScore, Inc.
+1 312 775 6538
press@comscore.com
Video: Social Media Stats for APAC (from Ogilvy)
Thomas Crampton in HK shares an Ogilvy video on social media stats for APAC.
Social Media Dominates Asia Pacific Internet Usage | Reblog Nielsen Wire
July 9, 2010
Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report.
The survey found that three of the seven biggest global online brands are social media sites – Facebook, Wikipedia and YouTube. Close to three quarters of the world’s Internet population (74%) have now visited a social networking/blogging site, and Internet users are spending an average of almost six hours per month on social media sites.
Social media is having an increasing impact on consumers’ purchasing decisions – in Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. This is particularly so for purchases of consumer electronics, cosmetics and cars – products where consumers are most likely to base their purchase decisions on online product reviews. But not ever country shares the same way.
REPORT HIGHLIGHTS
Blogging… it’s Big in Japan
- Japanese Internet users are the most avid bloggers globally, posting more than one million blogs per month, significantly more than any other country in the region.
- Japan’s adoption of Twitter continues to grow, with unique visitor numbers increasing in the last year from less than 200,000 to more than 10 million.
- Sixteen percent of Japanese Internet users now use Twitter, which compares to 10 percent in the U.S.
Grass roots celebrities attract China’s social networkers
- Bulletin board systems underpin popular social media behavior in China – more than 80 percent of social media content is bulletin board systems.
- Social media games are used as a stimuli to drive new users and gain reach with existing users, while content sharing behaviors are more popular among the more experienced users. Virtual product placement within social networking site games is becoming one of the most profitable methods of revenue for social networking sites.
- ‘Grass roots’ celebrity tracking dominates online conversations in China, with social media celebrities such as Sister Phoenix and Mr. Yuan outperforming real life celebrities in popularity.
- Chinese Internet users are the most likely in Asia Pacific to post a negative online product review, and are the only consumers in the region more likely to share negative reviews than positive reviews – 62% of Chinese Internet users say they are more likely to share a negative review compared to 41 percent globally.
Facebook threatens Orkut’s share in India
- Although 70 percent of social media users in India identify Orkut as their preferred social media site, Facebook is gaining market share with 50 percent of social media users claiming to use Facebook most often, compared to 38 percent for Orkut, with the most common reasons for switching include friends moving sites, preferring the look and feel of the site, and offering more features.
- Twitter has enjoyed exponential growth in popularity in India, with more than half of Twitter users (57%) having signed up in the past year. Close to one third of India’s social media users (32%) use microblogging sites such as Twitter at least once a day.
- Online product reviews are increasing their influence on purchases in India, particularly for consumer electronics – 55 percent of Indians that read online product reviews have purchased products based on feedback. Consumer durables/electronics are the most common products purchased based on reviews (64% of purchases).
Koreans a-buzz about social media
- By population, Korea is one of the most social media engaged countries in the world, with the country’s leading social media site, Naver, attracting 95 percent of the Korean Internet population every month.
- While penetration of social media amongst Korea’s Internet population is already strong, it continues to grow (Twitter alone saw 1900% growth in the year to May 2009) with much of this growth coming off the back of Korea’s June election and the adoption of mobile social networking.
Australians flock to online forums
- Australia leads the world in social media engagement, with the highest global average for time spent per month engaging with social media, averaging over seven hours per month
- In contrast to many countries, Australians look to communities of interest such as parenting or sports sites as a key channel for social media discussion – 62 percent of Australian Internet users visited a message board or forum in 2009.
- LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99 percent from July 2009 to May 2010
“The findings highlight, beyond a shadow of a doubt, that social media is here to stay and needs to be taken seriously by the broader business community, from the CMO to the CEO,” notes Megan Clarken, Managing Director of Nielsen’s online business in Asia Pacific. “With three quarters of the global Internet population now participating in some form of social media, businesses can no longer afford to simply observe the social media phenomenon, they need to embrace it.”
For more: Contact The Nielsen Company or read about our global consumer & media expertise.Tags: Asia Pacific, Australia, China, Hong Kong, India, Japan, Singapore, social media, social networking, South Korea, Taiwan
