S+B has shared a new PwC survey, The Trust Agenda, reporting that more CEOs believe trust in their industry is on the rise than the number of CEOs who believe trust is falling. The reasons reported are several.
Greater emphasis on good growth
Good growth has a longer term orientation
Good growth is sustainable
Good growth is socially responsible (making up, somewhat, for the lapses of the past 3 or 4 decades)
The report is worth a read and is based on a survey of more than 1300 CEOs in 68 different countries.
“Rushkoff has spent his career thinking and writing about the influence of technology on how we work and live. He now believes that we are witnessing an evolution as meaningful as the transition from feudalism to the Industrial Age. Those companies that adapt, he says, will be the winners in the digital economy. Rushkoff sat down with strategy+business to discuss this transition, its historical context, and how businesses can respond.”