Tech giants risk reputation, warn business leaders – Reply

data_privacy_1Large technology companies will experience the same collapse in reputation as banks have endured in recent years unless they rapidly change their policy approach, business leaders have cautioned.

Their warning was directed at the influential heads of technology companies, such as the Silicon Valley giants, who were told they needed to recognise that self-regulation will not be sufficient to stave off mounting public alarm about issues such as privacy.

“Self-regulation, no matter what you do, is just not going to be good enough [for tech companies],” said Paul Achleitner, chairman of the supervisory board of Deutsche Bank. Addressing the Davos economic forum, he pointed out that a self-regulatory approach had been previously employed by banks — but notably failed to quell a political backlash against their over-reach.

via Davos 2015: Tech giants risk reputation, warn business leaders –

Goldman Sachs Recasts Its Reputation to Woo Tech Talent – Reply

When I started working in a business school, mid 1990s, Goldman had a great name and its reputation stood for excellence.  Today, post IPO, it appears they actually have to sell the company to smart and talented people.  I guess this is the ebb of flow of a firm’s “good name.”

A panel of Goldman Sachs employees spent a recent Tuesday night at the Columbia University faculty club trying to convince a packed room of potential recruits that Wall Street, not Silicon Valley, was the place to be for computer scientists.

The Goldman employees knew they had an uphill battle. They were fighting against perceptions of Wall Street as boring and regulation-bound and Silicon Valley as the promised land of flip-flops, beanbag chairs and million-dollar stock options.

via Goldman Sachs Recasts Its Reputation to Woo Tech Talent –

Deutsche Bank Warns Traders About Reputation Risk Resulting from Personal Communications Reply

The latest video from Deutsche Bank is getting quite a bit earned media coverage. The bank’s traders receive what the FT called a “severe warning” about their online behaviors. This reputation risk exposure comes from the context of regulatory scrutiny interacting with personal use of digital media.

In an FT blog post, Andrew Hill describes this video as an effort to address the bank’s cultural failings.  I think there can be little doubt that banks, broadly speaking, have lost the plot and hopefully videos like this are accompanied by meaningful follow-through and policies with teeth.

The Trust Agenda: New Survey Reports That CEOs Believe Trust Is On The Rise Reply

Trust-Me-mainS+B has shared a new PwC survey, The Trust Agenda, reporting that more CEOs believe trust in their industry is on the rise than the number of CEOs who believe trust is falling.  The reasons reported are several.

  • Greater emphasis on good growth
  • Good growth has a longer term orientation
  • Good growth is sustainable
  • Good growth is socially responsible (making up, somewhat, for the lapses of the past 3 or 4 decades)

The report is worth a read and is based on a survey of more than 1300 CEOs in 68 different countries.

Can Corporate Reputations be Repaired Following a Serious Accounting Restatement? Latest research from Stanford GSB Reply

Relatively hot off the press, academics from Stanford an Emory business schools argue that “fence-mending” for a damaged corporate reputation, following a serious accounting restatement, should also specifically target “softer” constituents such as customers, employees and local communities.

The key, according to the paper Reputation Repair after a Serious Restatement, is building a broader base of goodwill.

Hat tip to Prof. John Davis for sharing this.

A Good Reputation Can Help Increase Profits, Yet Expose You to Regulators Reply


This week in Asia, I discuss the reputational angle to news out of China that antitrust investigations have been announced against Tetra Pak, and also impacting infant milk formula brands.  I also discuss why Singtel’s Hawker Challenge is a great example of localization in marketing.

Get all the communication news and the full podcast at For Immediate Release.