A fantastic read on a Saturday morning. In particular, this adds a systematic method to crowdsourcing efforts and a bit of research backing. If you are interested in networks, crowds, or open innovation, then this one is for you.
“There’s a growing awareness among R&D managers that tapping the expertise of people in distant, analogous fields can yield highly novel solutions to innovation problems. But finding these experts poses a significant challenge of its own. Who and where might they be? The prospect of searching for them can seem overwhelming.”