‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More – NYTimes.com Reply

Podcasts have moved beyond being a nerd curio because all of the friction has been removed from the process, which used to require setting up RSS feeds or cutting and pasting web addresses into a browser. Now, with the advent of ever smarter smartphones, it has become one more push-button technology, allowing consumers to download an app and listen to audio programming at a time of their choosing. If that sounds familiar — Netflix, anyone? — it’s no surprise that it will have similar transformative effects on traditional providers of serious audio programming, which means public radio.

via ‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More – NYTimes.com.

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