Today, most of those working in marketing, PR, advertising or social media know about native advertising, but to the untrained eye, native advertising can be hard to detect.
The New Yorker’s Ken Auletta has said that native advertising is basically promising corporations that want to advertise: We will camouflage your ads to make them look like news stories. It has become popular with advertisers precisely because it is, in many cases, hard to distinguish from noncommercial content. Good native advertising fits within the context of the content surrounding it and aligns with the media outlet’s style, tone and content type.
Hat tip to Zeno’s John Kerr for tuning me into this article.