Spoke tonight on Channel News Asia about OKCupid‘s decision to follow Facebook’s footsteps and report experiments with its users. NYT ran an article, Looking for Love on the Web, As It Experiments with You.
Personally, while I am sure the company wants some insights to make their site better I personally suspect a PR move to gain earned media. That doesn’t make the experiment right, but certainly OK Cupid is getting a lot of free coverage.
I bet OK Cupid will be measuring the growth of new accounts in the wake of these stories.