‘Jihad’ declared against Cadbury: What should the brand do? | PR Week Reply

The issue escalated Tuesday when more than 20 Malay-Muslim groups called for a nationwide boycott of Cadbury products and said that a “holy war” needed to be called against the chocolate manufacturer for “weakening” Muslims in Malaysia.

via ‘Jihad’ declared against Cadbury: What should the brand do? | PR Week.

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