Disconnect Between Social Purpose and Customer Desire: the Selfish Side of the Sharing Economy Reply

Here is some interesting research about why customers choose to participate in the sharing economy.  At least based on this research study from Cass, it would appear that social purpose around the environment or civic need has less to do with economic sharing that we might have hoped (romanticized?).  Using Zipcar as the basis for the research, listen to the following FT video to discover just why these customers do participate in the sharing economy.

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