The latest video from Deutsche Bank is getting quite a bit earned media coverage. The bank’s traders receive what the FT called a “severe warning” about their online behaviors. This reputation risk exposure comes from the context of regulatory scrutiny interacting with personal use of digital media.
In an FT blog post, Andrew Hill describes this video as an effort to address the bank’s cultural failings. I think there can be little doubt that banks, broadly speaking, have lost the plot and hopefully videos like this are accompanied by meaningful follow-through and policies with teeth.