S+B has shared a new PwC survey, The Trust Agenda, reporting that more CEOs believe trust in their industry is on the rise than the number of CEOs who believe trust is falling. The reasons reported are several.
- Greater emphasis on good growth
- Good growth has a longer term orientation
- Good growth is sustainable
- Good growth is socially responsible (making up, somewhat, for the lapses of the past 3 or 4 decades)
The report is worth a read and is based on a survey of more than 1300 CEOs in 68 different countries.