Latest Research on Viral Messaging That Every Communication Pro Should Read Reply

Press play and hear about the research results.

How do you best seed a viral message within a network and what role can emotions play in propelling these messages through networks?

The latter question particular has interested me for a couple years.  We know from the work of Professor Christakis on Connected that emotions transmit very well through networks.  But we now have some new research looking at both the seeding and emotions questions, and you can get the quick summary on this week’s podcast, For Immediate Release.