Samsung’s Blogger Relations Disaster Reply


This tale of blogger relations gone bad emerged two days ago on The Next Web.  In short, bloggers were invited to participate in a product campaign, flown halfway around the world, and then given threats by Samsung to essentially work as a promoter or possibly be left stranded in Germany.  Additional stories have emerged of corporate pressure tactics that bloggers face.  

Samsung has issued an apology and even sent a private email to one of the parties.   And of all strange things, Nokia appears to have stepped in, offered help to the blogger, and given assurances that they could stay and cover the event.  If correct, I certainly would give a hat tip to Nokia for showing how blogger relations can be better handled.

Nice job by The Next Web on capturing this story.

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