Still wondering what a great example of organizational storytelling look like? Here is the best example I have seen in a while. NASA, a publicly funded organization, needs to explain to citizens and fans around the globe why the Mars landing was such am amazing engineering feat. This five minute video does so brilliantly and illustrates how organizations can look for interesting ways to share their stories.
Here we see one problem, followed by another, and how the engineers solved each. No data dump. No boring download of "we did this" or "look how amazing we are." This is a basic problem-solution-problem-solution narrative that leaves me impressed. Fantastic!