Econsultancy has released a report titled Digital Marketing in Asia: Training, Skills and Knowledge which reports that more than half of the world's Internet users will be located in Asia by 2015. So do we have the talent to support corporate digital initiatives in this growing region?
- Many companies remain skeptical of digital and under-invest in training and capabilities.
- On the supply side, there is a talent time-bomb in APAC.
- Accumulating knowledge about digital in APAC is difficult, and there is a lack of local knowledge available.