Asia Report on the For Immediate Release Podcast: Air New Zealand’s Use of Gaming to End a Successful Campaign Reply

Asia Report Dec 5.mp3

This week on For Immediate Release podcast #628 I discuss Air New Zealand's creative use of the Clue game and how customers can solve the mystery of who killed Rico (that furry but naughty little ambassador).  The campaign is called Bye Bye Rico.  I also spend a few minutes sharing a recent report about the hyper-competitive market conditions facing group buying sites in China and the added burden of poor supply chains providing fake goods.

Do subscribe to For Immediate Release over at iTunes or download the app directly to your smartphone.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s