#Twittamentary Case Study Now Available at the European Case Clearinghouse (ECCH) Reply
Monthly Archives: December 2011
My Favorite Quote from the Weekend Reading List: Faith in America’s Future Appears to be Fading Reply
That faith in perfectibility appears to have retreated in American life. It lives on in weight-loss programs and self-help books — or, more seriously, in a more open devotion to religion than commonly found in overwhelmingly secular Europe. But th… More…
Communication Professionals Need More than Digital PR: Presentation to the PR Society of Indonesia Reply
Last week I had the pleasure of attending the annual meeting of the PR Society of Indonesia. Here are my slides from the talk, and I very much look forward to staying connected with these fine professionals. http://www.slideshare.net/communicateas… More…
Global Alliance’s Dan Tisch Discusses the First Global Congress of Muslim Public Relations Practitioners–Podcast Interview Reply
This week on the For Immediate Release podcast I share a five minute interview with Dan Tisch who attended the First Global Congress of Muslim Public Relations Practitioners It was a pleasure meeting Dan and hearing his takeaways from the Congress… More…
PRSA MBA Initiative Infographic — Public Relations Means Business Reply
via slideshare.net More…
Corporate Communication Series on Storify: Curated Links as My Course Handouts Reply
Channel and format diversity have made the traditional paper-based handout somewhat obsolete. Of course I can add a hyperlink and send the handout as a soft copy email attachment, but that still is not the simplest way to deliver useful content to… More…
Storytelling: Corporate Communication Series in Storify Reply
I am creating class handouts in Storify and would love to hear any feedback. Here is my first for next term beginning in January.. More…
Asia Report on the For Immediate Release Podcast: Air New Zealand’s Use of Gaming to End a Successful Campaign Reply
This week on For Immediate Release podcast #628 I discuss Air New Zealand’s creative use of the Clue game and how customers can solve the mystery of who killed Rico (that furry but naughty little ambassador). The campaign is called Bye Bye Rico. I… More…
Why We are Better at Games Than We are at Real Life Reply
Research vs. Teaching – achieving synergies with cases | ecch for educators Reply
Business schools and universities are under pressure to demonstrate excellence in both teaching and research. Could the case method be an effective means of doing both? Traditionally, publication in peer reviewed journals is considered the ultimat… More…
