My friend Mitch Joel shared an interesting link via Facebook and I found it to be a great example of how we can use research to trigger online sharing and investigation. In the wake of my latest case study, Twittamentary (coming soon from ECCH), I am on the lookout for examples illustrating how we actually trigger the online contagion. Look at What Yahoo has done with its Small World experiment.
- Great question to capture our attention
- Simple registration and sign-up
- Drawing upon peer-to-peer requests (which may be more influential)
One of the lessons I learned from Siok was to ask a very simple question that people can immediately act on. This example illustrates the principle well.Certainly this ads up to some great PR for Yahoo and I am excited to see the results.