SMU Undergraduates Launch the New & Improved Digital Media Across Asia Wiki 1

I am very proud to share the news.  After weeks of learning about social media and researching nine country markets, the newly rebuilt Digital Media Across Asia wiki has officially been launched.  You can find the original wiki, created in 2007 by Akanksha Goel and myself, here.

A Swede Living in China Looking at Market X

Several years ago a Swedish PR professional working in China contacted me asking where he might find information about the the South Korea market. This story became the central organizing principle behind our wiki: if you are a Swede sitting in China looking at market X….what do you need to know if you want to engage constituents via digital channels?

Similar stories have emerged over the years as university graduates find themselves managing digital communications, on both the client and agency side. Also, these stories emerge as companies look to enter Asian markets and reach out to consumers, B2B partners, or simply raise awareness.

By creating this wiki we hope to serve the community and anyone interested in learning more about digital media.

Please Follow the Conversation and Support the Students

You can follow the conversation at the #DMAsia hashtag on Twitter.  And for a sample of the students’ great work, here is just a quick sample.

Our DMAA  YouTube video Channel

Our DMAA Posterous podcast channel


A Ten Month Work in Progress Toward a Rich-Media Wiki

We have launched with eleven wiki pages: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, and Vietnam.  This summer, starting the first week of May, I anticipate updates to markets such as New Zealand, Philippines, Brunei, and perhaps Pakistan and UAE to name a few more.  In the fall, starting in late September, we will capture any remaining markets and hopefully have this wiki at top speed by the end of 2011.

What I am most excited about is a wiki server migration which will take place this summer.  Once completed, the wiki will most importantly take on a much stronger rich media flavor.  Students are creating infographics, videos, audio podcasts and more.  While currently being hosted on sites like YouTube and Posterous, these will in just a few months be embedded directly into the wiki for a better user experience.

Stay tuned as there is plenty more information to come!

One comment

  1. Congratulations Michael and the SMU team. This is a brilliant resource for anyone wanting to dive into Asia’s diverse social media and digital landscape. Keep it up!

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