1. Fond of the company of others; gregarious.
2. Marked by or affording occasion for agreeable conversation and conviviality. See Synonyms at social.
3. Pleasant, friendly, and affable.Are you more sociable simply because you have more Facebook friends? In an age when people can collect friends online, or PR agencies can buy you a set of friends, I find it difficult to associate sociability with a mere frequency count of online connections. Yet, such a conclusion seems quite commonplace in the wake of the TNS Digital Life study. I have read how Malaysians are most sociable and South Koreans are the least. Rubbish. Is someone smarter just because they have more books on their bookshelf? The data simply tells us that Malaysia's Internet users are keeping a network which is on average larger in size compared to netizens in other nations. A frequency count alone tells us nothing about what they are actually doing with that network, the richness of communication, or the quality of relationships. Intuitively the claim rings true as I have found Malaysians extremely socialable; and it rings false because I have found South Koreans to be wonderful discussion partners. But looking at the data used to support the claim, and the use of statistics, I hope businesses are not using such thinking to shape their online marketing and PR strategies. We can do better.