Social interaction is at the heart of Singapore’s Internet.Online Behavioral Preferences in SG Yesterday I posted Part 1 of the 2010 Survey of Online Behaviors in Singapore. Here I asked technographics-type questions to understand what people are doing online. The answer, quite clearly, is that people are watching videos and social networking. Comparing 2009 to 2010, Twitter has emerged as a force inside Singapore with YoY growth at 308.5%. This finding would be consistent with Edelman‘s Digital Brand Index and their conclusion, specific to technology brands, that Twitter has become a key discussion channel (as always, let’s be careful how we use statistics/findings; DBI was a different study using different methods). However, Singapore’s Gen X does lag behind the younger generations in terms of social media uptake. Why Do SG Netizens Go Online? Next we asked respondents what are their top-three reasons for going online.
- Consistent with Part 1 of this report, social interaction was the dominant reason we go online. 45.7% of the valid responses indicated that netizens go online for social interaction while, ranking second, only 12.8% reported that getting the news was their top motivation.
- The #2 reason for going online is getting the news (18.1%). Reading the news, however, was not such a dominant answer for the #2 motivation. 17.3% said social interaction is the number two reason while 14% said that downloading music or videos was #2.
- The #3 reason for going online is passing the time (19.4%). Again, other answers offered slightly weaker yet competing motives. 17.3% indicated that downloading music or movies, and 14.6% indicated that learning, was the #3 motive for going online.