An Evening with Steve Rubel: Insights 1


Edelman’s fantastic Singapore team arranged a blogger meet-up with Steve Rubel who graciously shared a few thoughts on his final evening in Asia.  We began with an interview, which will be posted to For Immediate Release on Monday March 29 (March 30 in SG), at the New Asia Bar located at the 70th floor of Swissotel and overlooking Singapore.  The evening continued at O’Leary’s Bar and Grill down by the Singapore Flyer where we met up with a few bloggers and listened to Steve.

So what did I take away from the evening? 

  1. Steve got us thinking about the hub-and-spoke model to managing our online presence.  Anyone looking at this post can see I use Posterous as my hub, and Twitter, Tumble, Facebook, and Friendfeed become my spokes.  Problem is, I am spending most of my time in Twitter and Google Reader (I know, old school), and these activities are not reflected in my stream.  Posterous is “out only.”
  2. Time.  Focus on where people are actually spending their time. 
  3. Streams, not menus.  Today people are communicating in and experiencing the Web more as a stream. 
  4. Don’t focus on the shiny things.  Focus not on Facebook, for example, but on how people behave and use their time.
  5. Use the Force.  If organizations want to break through, they they should use the natural energy and enthusiasm employees have for social media and their job.  The combined effort will help make the difference.

Pretty good stuff.  In the background we heard Buddy Guy playing the blues (between bad Abba covers inside the bar).  Add to this Edelman feeding us well, and I think we had a fabulous Friday evening.  The photo stream can be viewed here.

Many many thanks to John Kerr and Mark Khoo, as well as all the bloggers who attended.  And of course, a huge thanks to Steve.

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