Alan Vandermolen shares a couple key findings from this year's Trust Barometer. First and in APAC, partnering appears to be a greater priority for business, government, and NGOs as the results indicate greater parity in trust attributed to all three parties. No one group, at this time, seems to have a strong trust advantage. Second, trust in mainstream media declines and Alan attributes this to the rising influence of social media. You can find the entire report and a host of videos at Edelman Trust Barometer 2010.